There are many ways that you can link a customer to your online store. One of the easiest ways is to put a "Shop Now" button on your website that links your customers to your online store.
Here is a screenshot of our website https://www.beautysolutions.com.
We put a new option on the navigation bar called "Shop Online" which then links to our online store. This makes it easy for customers to find your store when visiting your site.
Make sure to grab your store link before creating your "Shop Now" button.